Ardhanginni Bridal Show 2011

By Amy Francesca Mitchell

Through contacts made during my time at the London College of Fashion, I was provided the fantastic opportunity to work backstage as a dresser for a catwalk show (produced by Ooops Media and Events Management) which took place at the Ardhanginni Bridal Show from 15th-17th July 2011. The event itself (located at Kensington Olympia), showcased a select range of the most exclusive services in the Indian Wedding business. Displaying bridal wear design, luxury wedding destinations, jewellery and Mehndi (Indian Henna), amongst other things, the exhibition celebrated and showcased the rich, luxurious and colourful traditions associated with Indian Weddings.

The Fashion show took place twice a day and showcased work from a number of well-known wedding dress designers from the Indian bridal market, including Neeta Lulla. This was my first experience working backstage and I had a fantastic time. I spent the rehearsal day perfecting the art of draping Indian Saris, organsing my five outfits complete with accompanying jewellery and headpieces, and of course there was the steaming! Come show day and it was all systems go, with models darting from hair to make-up, eager to fit in a final runway walk back-stage before their cue. As a dresser it was our responsibility to ensure our models were dressed to the exact instructions of both the designer and the stylist’s  brief, we also had to be vigilant to any damages to garments and inform the stylist immediately if any alterations were necessary.

This experience was fantastic for me and i’m eager to get involved in more catwalk shows. Dipping your toe into such a vast range of creative fields really allows you to expand your opportunities, and LCF is a brilliant platform for immersing yourself into the many exciting areas in the fashion industry.


2 thoughts on “Ardhanginni Bridal Show 2011

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