Situated in Brighton museum, Fashion Cities Africa focuses on four African Cities and the key agents involved in their fashion scenes, from designers and stylists to photographers and bloggers, a diverse and vibrant representation of fashion and style is presented to the visitor opening with the exclamation that “The time for Africa is now. The world is looking to us for inspiration” (Tiffany Amber, designer.)
The exhibition is made up of a selection of garments, interspersed with photography, video and sound which are displayed across three rooms and divided into different sections – with each of the fashion cities (Johannesburg, Casablanca, Lagos and Nairobi) made distinguishable through the use of different coloured backdrops. A series of platforms, line the edges of the space and statistics and key information for each city are also provided. Each platform is dedicated to a “fashion agent” and contains a selection of three or four outfits along with information about the agent and the garments on display.
A range of women’s and menswear, couture and street style are displayed with pieces ranging from the androgynous styling of Sunny Dolat (Niarobi) to the elegant formal wear of Lagos fashion week, craft centred pieces created by traditional Moroccan artisans (Amina Agueznay, Casablanca), to the politically aware collection of The Satarists (Johannesburg), serving to create an impression of the diversity and depth of African fashion. It is clear that the agents themselves were involved in curating the “looks” that appeared in the exhibition and that they hold meaning for them.
What makes the exhibition particularly engaging is the choice of subjects; the overarching theme being that the agents are all advocates for enterprise and creativity. They represent the burgeoning fashion scenes in their respective cities, and give candid opinions about both its growth and uniqueness, and the challenges that they face.
Historically, the study of Fashion and dress has been decidedly Eurocentric, with a focus on the global North resulting in the “othering” of fashions from elsewhere, and despite more recent publications beginning to address this imbalance a divide still exists.
Although this exhibition may not directly reference the hegemonic underpinnings of fashion systems, it is successful in demonstrating to its visitors that contemporary African fashion is diverse and exciting enough to merit its own exhibition, in offering a new perspective from the voices of that continent and in going some way towards addressing the balance through visual language.